Chief Commercial Officer · iGaming Advisor

I build the commercial engines behind iGaming growth.

18 years across B2C and B2B — from VIP desks in Costa Rica to building a global game provider’s commercial organization from scratch. Today I help operators and providers grow across LATAM, Europe, APAC and Africa.

Work with me →Press & interviews

CCO, Mancala GamingPrague · since 2019

18^yrs

in iGaming, B2C & B2B

300⁺

operator integrations

3000⁺

brands powered by our products

3→23

commercial team, personally trained · multicultural & multilingual

continents · Prague, Bogotá, Manila, Luanda

Today · 2019 — present

Chief Commercial Officer

Joined as employee #2 and built Mancala Gaming’s entire commercial organization — sales, account management, marketing and design, with teams in Prague, Bogotá, Manila and Luanda.

Previously Endorphina

TABELLAFull career →

Featured in & on stage at

Advisory

What I help operators and providers do.

Hands-on advisory for selected projects — built on what I’ve done myself, not slides.

Commercial strategy

Revenue planning, pricing & packaging, regional targets and the commercial roadmap to hit them.

Market entry

Regulated and emerging markets — LATAM, Africa, APAC, Europe. Certification paths, partners, sequencing.

Partnerships & deals

Operator and aggregator deal structuring — revenue share, minimums, multi-market scope.

Commercial org design

Building and scaling sales, account management and marketing teams — structure, KPIs, hiring.

VIP & retention

VIP programs, segmentation, CRM and reactivation — from the desk level to the department manual.

Gamification & bonus tools

Tournaments, wheels, missions and rewards that players come back for — designed to pay for themselves.

Have a project in mind?I take on a small number of advisory engagements each year.

How I work →Start a conversation →

Emiliano Sánchez, portrait — Physicist by training · Costa Rican · Prague-based

The journey

From the VIP desk to the boardroom.

2019 — NOW
Chief Commercial Officer · Mancala Gaming
Joined as employee #2 and built the entire commercial function. Grew the company from 5 to 100+ people.
2019 — NOW
Founder & iGaming Advisor · Esanchez.eu
Operator-focused advisory: commercial strategy, loyalty-tool design, regulatory readiness.
2018 — 2019
Business Development Manager · Endorphina
Opened LATAM distribution from scratch and unlocked West Africa via Bet9ja.
2016 — 2018
Head of VIP · Tabella
25 casino brands, 4 markets. Scaled the VIP team from 10 to 32; lifted high-value ARPU ~200%.
2008 — 2016
VIP Host → VIP Manager · Innovative Data Solutions · Silverarrow Marketing
1,200-player VIP portfolio across 8 sites. Where I learned what players really value.
2001 — 2007
BSc Physics · Universidad de Costa Rica
Nuclear research at CICANUM and IAEA training. Still how I think: models, data, then decisions.