From the VIP desk to the boardroom.

I studied Physics at the Universidad de Costa Rica and did nuclear research at CICANUM, with IAEA training in Mexico City and Buenos Aires. That way of thinking — models, data, then decisions — is what I brought into iGaming.

I started in 2008 as a VIP Host in Costa Rica, looking after high-value players, and spent eight years learning what makes a player stay. In 2016 I moved to Prague as Head of VIP at Tabella: 25 casino brands, 4 markets and a team I grew from 10 to 32.

In 2018 I crossed to the B2B side at Endorphina, opening LATAM distribution from scratch. In 2019 I joined Mancala Gaming as employee number two to build the entire commercial function — today a global team with presence on four continents.

Alongside, I founded Esanchez.eu to advise operators and providers on commercial strategy, market entry, retention and gamification.

Career

1. 2019 — NOW

   Chief Commercial Officer · Mancala Gaming

   Prague

   Joined as employee #2 and built the entire commercial function. Grew the company from 5 to 100+ people.

   • Founded and lead the commercial organization: sales, account management, marketing and design, with regional teams in Prague, Bogotá, Manila and Luanda.
   • Built distribution across LATAM, Europe, APAC and Africa through operators and major aggregators such as SoftSwiss, EveryMatrix, Pariplay, Relax Gaming, Hub88 and BetConstruct.
   • Led regulated-market entry and designed Mancala’s bonusing and gamification toolkit.
2. 2019 — NOW

   Founder & iGaming Advisor · Esanchez.eu

   Prague

   Operator-focused advisory: commercial strategy, loyalty-tool design, regulatory readiness.

3. 2018 — 2019

   Business Development Manager · Endorphina

   Prague

   Opened LATAM distribution from scratch and unlocked West Africa via Bet9ja.

   • Placed the portfolio with Logispin, enabling the launch with Bet9ja — then Nigeria’s largest operator.
   • Also part-time BDM at Blacktag, a Czech UX studio, commercialising two SaaS products.
4. 2016 — 2018

   Head of VIP · Tabella

   Prague

   25 casino brands, 4 markets. Scaled the VIP team from 10 to 32; lifted high-value ARPU ~200%.

   • Grew department revenue ~50% and built a BI portfolio-allocation model that raised average portfolio value ~30%.
   • Wrote the department manual and the KPI framework used company-wide.
5. 2008 — 2016

   VIP Host → VIP Manager · Innovative Data Solutions · Silverarrow Marketing

   Costa Rica

   1,200-player VIP portfolio across 8 sites. Where I learned what players really value.

6. 2001 — 2007

   BSc Physics · Universidad de Costa Rica

   San José

   Nuclear research at CICANUM and IAEA training. Still how I think: models, data, then decisions.