Commercial strategy
Revenue planning, pricing & packaging, regional targets and the commercial roadmap to hit them.
Annual commercial plans, revenue-share and pricing models, RFP strategy, event and market prioritisation.
Advisory
Advisory for operators and providers.
Through Esanchez.eu I work with a small number of iGaming companies on the commercial problems I’ve solved myself: entering markets, structuring deals, building teams and keeping players.
Services
What I help operators and providers do.
Market entry
Regulated and emerging markets — LATAM, Africa, APAC, Europe. Certification paths, partners, sequencing.
Which markets first, what certification really takes, which local partners and aggregators open doors.
Partnerships & deals
Operator and aggregator deal structuring — revenue share, minimums, multi-market scope.
Negotiation strategy for Tier-1 operators and major aggregation platforms, from first meeting to signed scope.
Commercial org design
Building and scaling sales, account management and marketing teams — structure, KPIs, hiring.
Org charts that scale, regional coverage, KPI frameworks, hiring profiles and onboarding.
VIP & retention
VIP programs, segmentation, CRM and reactivation — from the desk level to the department manual.
VIP desk processes, portfolio allocation, high-value player journeys, churn and reactivation playbooks.
Gamification & bonus tools
Tournaments, wheels, missions and rewards that players come back for — designed to pay for themselves.
Designing and productising bonus toolkits, and deploying them against the right retention scenarios.
Ways to work together
How we can work together.
Pick the format that fits where you are — always under NDA, in English or Spanish.
012–4 weeks
Commercial diagnosis
A focused review of your commercial setup, with a clear, prioritised plan at the end.
- Markets, product, pricing and partners
- Team structure, KPIs and pipeline
- Quick wins + 12-month roadmap
Ideal when growth has stalled or before a big decision.
Enquire →02Fixed scope
Project
One clear goal, a timeline and concrete deliverables — hands-on until it’s done.
- Entering a new market or region
- VIP program or retention redesign
- Gamification / bonus tool launch
Ideal for a specific initiative with a deadline.
Enquire →03Monthly
Fractional CCO
Senior commercial leadership a few days a month, without a full-time hire.
- Regular strategy sessions with leadership
- Deal reviews and negotiation support
- Introductions, coaching and team KPIs
Ideal for start-ups and scale-ups building their commercial team.
Enquire →041–2 days
Workshops & training
Practical sessions for your team, based on real cases — remote or on-site.
- B2B sales and account management
- VIP hosting, rapport and upselling
- Retention, CRM and segmentation
Ideal to level up sales, VIP and retention teams.
Enquire →Track record
Companies I’ve advised.
Operators and B2B companies across markets — from commercial strategy to VIP and retention.
34
Operators
Online casino and sportsbook operators advised
7
B2B companies
Providers, platforms and suppliers advised
41
Companies in total
Through Esanchez.eu
How I work
Simple, direct, hands-on.
- 1
Intro call
A short call to understand where you are, what you’re trying to achieve and whether I’m the right fit.
- 2
Diagnosis & plan
I look at your numbers, markets, product and team, and come back with a concrete plan — priorities, not a 90-slide deck.
- 3
Hands-on support
Fixed-scope project or ongoing advisory: deal reviews, introductions, team coaching and regular check-ins.
Who I work with
iGaming businesses ready to grow.
- Online casino and sportsbook operators
- Game studios and content providers
- Platforms and aggregators
- Investors looking at iGaming businesses
Emiliano SánchezAdvisory · Press · Speaking
Contact
Let's talk.
Advisory projects, media requests or speaking invitations — tell me what you have in mind and I’ll get back to you.
linkedin.com/in/esanchezeuPrague, Czech Republic